2017-12-13 01:01:47 UTC
When it comes to passing our newsworthiness sniff test, we here at The Takeout
would like to think we have the olfactory sense of a bloodhound. Dozens of press
releases arrive in our inboxes each morning, chocked with superlatives and all
touting to be Sliced Bread 2.0. Most are deleted without a second glance.
Once in a long while, a rare bird descends into our field of visiona new
product that causes heads to cock sideways. Today is one such day, with
Frito-Lay breaking through our logjam of e-mail pitches with what sounds like an
Movie theater popcorn, covered with Cheetos dust, supplemented with actual
According to the release, itll be sold in 32 oz. cups at Regal Cinemas
beginning this Friday, Dec. 15. That is all. We just wanted to acknowledge that
duh, this sounds like a fine idea.