2018-04-06 00:06:24 UTC
In March, The Rachel Maddow Show finished as the highest-rated show in cable
news, with an average total audience of 3.058 million viewers--the show's
best-ever performance in the 9 p.m. ET hour. FNC's Hannity was second, with
3.000 million viewers. Maddow also won among viewers 25-54, the demographic most
valued by advertisers, finishing March with an average audience of 671,000
compared to Hannity's 616,000. CNN finished a distant third in the hour, with
382,000 viewers 25-54.
MSNBC has been experiencing a dramatic rise in ratings, finishing the first
quarter of 2018 as the only cable news network to grow compared to Q1 2017:
MSNBC ratings were up 30%, while both Fox News and CNN experienced declines.
In March, MSNBC's programming in prime time, daytime and total day all broke
records for the network. The network's prime-time lineup averaged 2.398 million
total viewers, finishing as the No. 2 network across all of cable TV. While Fox
News continued its run as the top-rated network in cable news, MSNBC's prime
lineup was up 8% from 2017, while both Fox (down 18 percent) and CNN (down 16
percent) were off year-over-year.
The March ratings results suggest Fox News' unrivaled status as the dominant
force in cable news may be facing one of the strongest challenges in years.