2021-02-19 18:57:48 UTC
Cadbury is getting creamed by critics on social media, who say the British candy
company is selling sex to children.
A new commercial to celebrate the iconic Cadbury Creme Eggs 50th anniversary
happy birthday, you delectable confection! and promote the chocolatiers
annual Easter lineup, has scandalized fans with its cheeky message.
Its the Creme Egg Golden Goobilee, a voiceover proclaims, kicking off a
montage of whimsical scenes depicting the many unique ways one can eat a Cadbury
Calling all eggshibitionists: Let the eatertainment begin! the ads voiceover
annouonces. Lickers, let loose Discreaters, come out of your shell, the
But its the money shot at the end of the video that has viewers clutching their
pearls, depicting two men passing the sweet treat to one another in their lips
before bursting the egg and its creamy contents.
Sharers, yea, we are down with that, the narrator says.
Turns out, at least 26,000 viewers were not down with that, as a recent petition
suggests, demanding the commercial be removed from the air.
By choosing to feature a same-sex couple, Cadburys are clearly hoping to cause
controversy and escape criticism, the petitioner alleges, by claiming that any
objections must be rooted in homophobia, but members of the LGBT community
have also expressed their dislike of this campaign.
The author goes on to accuse the Cadbury campaign of using sexually explicit
content to provoke viewers while seeking to hide under cover of LGBT rights.
Cadburys is well aware of the religious significance of Easter. Therefore,
they are trying to cause gratuitous offense to members of the Christian
community during the most important feast in their calendar.
They concluded, Exposing children to sexualized content constitutes a form of
grooming. It is well-known that children will often copy what they see on the
Last month, the Mondelez International, Inc.-owned company issued a defense of
the campaign, reported in AdAge.
Cadbury has always been a progressive brand that spreads a message of
inclusion, whether it is through its products or brand campaigns, the company
said in their written statement. We are proud of our Golden Goobilee advert
which celebrates the many ways that everyone can enjoy a Cadbury Creme Egg. To
illustrate this and showcase the joy our products bring, a clip of a real life
couple sharing a Cadbury Creme Egg was included in the advert.
Viewers have also since come out in support of the sex-positive commercial.
People losing their minds over two men kissing over a creme egg but have no
problem with a woman cheating on her husband with an M&M? joked one candy
consumer on Twitter.
I spent my childhood watching a woman in a bathtub fellating a Flake, another
pointed out, in reference to the British brand of chocolate bar made of flake
and thinly folded milk chocolate.
Other critics shared the prudish petitioners distaste for the ads content
but for a very different reason.
Im DISGUSTED by this. I would NEVER share a Creme Egg with my husband, said
one man, whose response was liked on the social media platform some 5,600
Another popular tweet asserted, The Cadburys creme egg advert with two men
kissing is divisive and dangerous, because it promotes the unacceptable idea
that you should be expected to share your creme egg with another person.
Mondelez, who appears to have no plans to shut down the campaign, added an
additional statement for anyone concerned about the social-distancing measures
or lack thereof on the Cadburys set: The actors featured in the film were
from the same household, so they were egg-static to share a delicious Cadbury
Creme Egg together! We also ensured that social distancing and stringent hygiene
measures were taken when shooting the new advert.