2021-03-23 17:14:04 UTC
Prince Harry gets a real job: Duke to become 'Chief Impact Officer' for
$1.73billion San Francisco-based mental health coaching start-up Better Up that
works with US giants from Hilton to Chevron
*The Duke was unveiled Tuesday morning as the chief impact officer at BetterUp,
a $1.73billion startup
*The role will see him weigh in on product strategy and charitable contributions
but he won't manage a team
*BetterUp's boss has refused to say what the prince is being paid, but insists
he is perfect for the 'meaty' role
*CEO Alexi Robichaux declined to say how much the royal will be paid. They were
introduced through friends
Prince Harry announced his first job in the corporate world today by revealing
he had taken an executive position at a Silicon Valley start-up that claims to
be worth $1.7billion.
The Duke of Sussex will be 'chief impact officer' at mental health services
business BetterUp, where he will help promote an app used by corporate giants
including Hilton, Facebook and oil firm Chevron to improve the wellbeing of
The company's chief executive Alexi Robichaux has declined to say how much the
royal will be paid, although similar roles at other California firms would
command six or seven-figure salaries.
PR guru Mark Bukowski told MailOnline it is yet another step for the Sussexes
towards the building of their dream of a billion dollar brand in the US, after
big money deals with Netflix and Spotify.
He said the deal is worth millions to the startup in free publicity, adding: 'If
he's done a good deal with a salary as well as shares in the business, it will
probably make millions for Harry too.'
Harry was introduced to Mr Robichaux through an unnamed mutual friend - and it
is not yet known if he has invested in the company, where other backers include
the Dubai sovereign wealth fund Mubadala Capital and Olympic snowboarder Shaun
Executives who join American start-ups are often awarded large share options
which can make them multi-millionaires when the company sells up or floats -
regardless of whether they invest in the firm.
In a statement introducing himself to his new colleagues, Harry also revealed
that every employee of his Archewell foundation will get access to its services.
Mr Robichaux said Harry has already helped make decisions at the business,
including at a recent strategy meeting where he 'recommended that executives
frame the tool in terms of resilience and overcoming adversity and setbacks in a
He added that the sixth-in-line to the British throne 'comes from a very
different background' to his colleagues.
BetterUp is thought to charge companies about $2,000 (£1,450) per worker for six
months of executive coaching, and has more than 200 employees and 2,000 contract
coaches on its books.
Mr Robichaux - who is in his 30s and grew up in Dallas, Texas, where his father
was a biblical linguist father and his Greek immigrant mother worked for Texas
Instruments - has compared the app to a life coaching Tinder for millennials to
keep them happy at work.